Profit Margin Calculator - E-commerce Stores
Profit Margin Calculator for E-commerce Stores
Measure product-level and order-level profit margins with shipping, discounts, and ad costs included.
Margin Focus
E-commerce margins should include hidden costs like payment fees, returns, packaging, and paid acquisition before setting sale prices.
Benchmark Hint
Monitor margin per order and margin per customer lifetime value, not only headline gross margin.
Strategy Tips
- Calculate margin after platform and payment fees
- Track contribution margin by product category
- Model the impact of coupon discounts before launch
- Separate one-time acquisition costs from repeat order margins
Common Metrics
- Gross margin
- Net margin
- Contribution margin
- ROAS-adjusted margin